Wrestler Steve Austin celebrates 3:16 day by releasing new beer

Former professional wrestler “Stone Cold” Steve Austin is celebrating 3:16 day on March 16 by releasing a new beer in collaboration with El Segundo Brewing Company in California.

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In 1996, Austin beat Jake “The Snake” Roberts and was crowned “King of the Ring.” After the win, Austin famously did an interview in which he said, “Austin 3:16 says I just whipped your (expletive)!” As WWE explained, in the years after that, Austin would frequently wear a T-shirt with white lettering that said, “Austin 3:16.”

At the peak of Austin’s career, beers would be thrown to him when he entered the ring, and he would quickly drink them before the match began.

Now, Austin has paired 3:16 day with his love of beer to release Broken Skull American lager. This is the second time Austin has released a beer with El Segundo. He previously released Broken Skull IPA in 2014, WGN-TV reported.

Broken Skull American Lager was released in some areas on March 16, but some parts of the country will have to wait a little bit longer. A map on the beer’s website shows the new drink is currently available in 15 states, including Massachusetts, Pennsylvania, Ohio, Tennessee, North Carolina and Georgia. The beer will be available in Florida in April.

The beer is described as “our take on the classic American Lager. Made for the working man and woman, this beer is brewed with the finest American-grown barley and hops and is the ultimate reward for a hard day’s work.”

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