CHARLOTTE — Wentworth & Fenn has shuttered its uptown location, effective immediately. The gourmet bakery opened in The Alley at Latta Arcade last June.
[ ALSO READ: Family opens their first standalone Latino bakery in east Charlotte ]
“It was one of the hardest decisions I’ve had to make — and a tearful one at that,” owner Sam Ward told the Charlotte Business Journal.
The executive pastry chef says sales have been on a decline since the 400-square-foot bakery opened uptown, while overhead is up. Attempts to generate sales via paid media exposure failed to help.
“We won’t make it as a bakery if we don’t make some changes,” Ward says.
Read about what’s next for the business on CBJ’s website here.
(WATCH BELOW: Husband-and-wife team brings taste of France to Rock Hill bakery)
This browser does not support the video element.