CHARLOTTE — A health-tech startup based in North Carolina’s Triangle region has expanded to Charlotte, utilizing college students here to help fulfill its mission of disrupting the caregiver space.
CareYaya, founded early 2022, aims to improve health equity for the aging population and make life less of a burden for caregivers. The tech-enabled care registry works like Uber — upon request, an elderly person is matched with a college student who has been vetted to provide affordable caregiving services.
“Basically, CareYaya is a tech research project of how can we utilize technology to significantly reduce the cost of care and expand access to many families,” said Neal Shah, co-founder and CEO.
The startup is growing rapidly across North Carolina. It initially piloted the program at UNC Chapel Hill, then branched out to N.C. State University, Duke University and, most recently, UNC Charlotte. CareYaya has recruited about 300 student caregivers from UNC Charlotte, who are leveraging the program to get closer to their professional goals in a health-related career.
Shah said he expects to enroll up to 1,000 Charlotte students by the fall semester.
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