CHARLOTTE — Jon Dressler’s newest venture hits close to his heart. His Rare Roots Hospitality will open Joan’s Bakery and Deli — a tribute to his mom — in September. The bakery will occupy a 1,600-square-foot space at Metropolitan in midtown.
That space also will be home to Chef Rob Clement’s Jewish deli concept, Meshugganah. It will serve as a retail shop for desserts and house a planned, full-service catering operation.
“It takes different aspects of what we do and gives us a place and a forum to combine them all together, to further service our restaurants and the needs of the public,” Dressler says.
Dressler expects to invest less than $1 million into the project. Construction kicked off last week at the complex, also home to Dressler’s at Metropolitan.
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(WATCH BELOW: Meshugganah: A pop-up Jewish deli with a twist)
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