Rally to serve up pickleball, food and craft cocktails in lower South End

CHARLOTTE — Rally’s flagship location sets the stage for pickleball and hospitality to collide.

The new 27,650-square-foot entertainment complex at 101 Southside Drive is set to open June 28. It spans two buildings on a 1.9-acre parcel at Old Pineville Road and Southside Drive.

Founders Meg Charity and Barrett Worthington wanted to create a place that revolutionizes the country club experience, seeking to attract a younger and more inclusive audience.

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Charity is a world-ranked pickleball pro, and the duo previously founded a tennis and pickleball company with a focus on instruction on a web-based social platform.

“Our whole idea is to be a catalyst for connection,” says Madeline Sims, director of marketing. “We want this to be a community hub.”

The concept is built around the venue-based pickleball entertainment platform, with everything from classes to cocktails and cuisine dialed in. Charity and Worthington see room to expand Rally’s across the nation in the coming years.

Read the full story and check out photos of the space in lower South End here.

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