CHARLOTTE — In University City, across a large parking lot from Topgolf and surrounded by nearby construction, sits a sleek, black rectangular building bearing a company logo and this slogan: “Nobody Makes Golf Clubs The Way We Do. Period.”
It is home to PXG — Parsons Xtreme Golf — whose custom-club fitting and mass-boutique approach to golf equipment feels a little like mixing a pro shop with an Apple store. The company was started in 2014 by Bob Parsons, the billionaire entrepreneur best known as the founder of online marketing and domain name company GoDaddy.com.
Charlotte’s PXG store is one of 21 the company has opened to date. And they follow a similar template, offering a putting “studio” as well as several hitting bays with whiz-bang simulators. Next up: Cincinnati and Kansas City.
Customers can sample PXG irons and woods, then see an avalanche of data analysis of their shots, and have club heads, shafts and weights adjusted by store reps.
Read more and check out photos here.
(WATCH BELOW: Charlotte prepares to host 2022 Presidents Cup at Quail Hollow Golf Club)
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