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NASCAR’s Hendrick Motorsports lands Chuck E. Cheese as sponsor

By Charlotte Business Journal
NASCAR Clash at the Coliseum LOS ANGELES, CALIFORNIA - FEBRUARY 05: (L-R) Kyle Larson, driver of the #5 HendrickCars.com Chevrolet, Alex Bowman, driver of the #48 Ally Chevrolet, William Byron, driver of the #24 RaptorTough.com Chevrolet, and Chase Elliott, driver of the #9 NAPA Auto Parts Chevrolet, of Hendrick Motorsports stands onstage during driver intros prior to the NASCAR lash at the Coliseum at Los Angeles Memorial Coliseum on February 05, 2023 in Los Angeles, California. (Photo by Joe Scarnici/Getty Images)
By Charlotte Business Journal

CHARLOTTE — Kid-centric pizza and arcade chain Chuck E. Cheese is breaking into sports sponsorships through a deal with a local race team.

According to the Sports Business Journal, the restaurant operator has signed on with Hendrick Motorsports for a partnership that includes sharing intellectual property and licensing opportunities as well as some co-branded merchandise.

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Hendrick Motorsports is a top-tier NASCAR team, fielding multiple cars in the Cup Series. The company appears to have several expansion projects in the works in the Charlotte region.

Read more here.

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