HUNTERSVILLE, N.C. — Lowes Foods’ new concept store looks to reshape the grocery-shopping experience.
The 25,000-square-foot store opened in Huntersville on Friday morning. It’s at 14021 Boren St., formerly home to Earth Fare.
It’s about 50% smaller than a traditional Lowes Foods store, but it packs a complete shopping experience and a plethora of special features into that space.
“We do believe there is a space and place for a smaller-size store that allows us to bring a whole different set of uniqueness to communities — though we are not small in variety,” says Tim Lowe, president of Lowes Foods.
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The store is the first of its kind for the Winston-Salem-based grocer. Innovation is at the heart of this new, small-format model. It incorporates a number of store-within-store concepts that fit the market, with daily staples, Lowe adds.
“We’re looking to be the Swiss Army knife, if you will. We’re small, compact, but we have pretty much everything you need right here,” he says.
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