Off go the masks and on comes the lipstick.
Many in the cosmetic industry are happy about that but like other businesses, the coronavirus pandemic deeply affected the industry.
Mask-wearing put a near-halt on lipstick purchases until now, according to the latest figures from a group that tracks data for retailers.
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In the past four weeks, lipstick sales hit $34.2 million, which is more than 80% more than the same period last year.
Sales are not quite where they were before the pandemic, but Walmart is not complaining.
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The nation’s biggest retailer told CNN that lipstick is currently the top performer across all segments of cosmetics.
CNN contributed to this report.
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Cox Media Group
