How she adapted Davidson Wine Co.’s business model to rebound in pandemic

DAVIDSON, N.C. — Davidson Wine Co. had barely been open for seven months when it was forced to close due to Covid-19.

What was once an active community hub filled with live music, comedy shows and private parties suddenly lost one of its main selling points — and without any certainty of when things might return to normal.

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“I think owning a small business, you’re always dealing with a level of uncertainty,” Davidson Wine Co. owner Lindsey Williams said. “But the pandemic really threw us for a loop. It’s not something you can plan for and, for us, we didn’t really know what the other side was going to look like.”

As a new business owner, Williams was forced to accelerate her plans for the winery and offer services she was saving for later.

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