Diamond retailer makes its North Carolina debut at SouthPark mall

CHARLOTTE — While many retailers are pulling back on bricks-and-mortar stores and shifting focus to e-commerce, this fine-jewelry retailer is going the other way — and it has just expanded its physical footprint to the Queen City.

Blue Nile debuted its first showroom in North Carolina on Tuesday at Charlotte’s SouthPark mall, according to a press release.

It joins several retailers opening new stores at SouthPark this summer, including luxury Swiss watchmaker Tag Heuer and American denim brand Levi’s. The mall is in the midst of a multimillion-dollar revamp that will add a brewery and restaurant as well as outdoor amenities.

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(WATCH BELOW: Jewelry worth millions stolen from Brink’s armored truck near Los Angeles)

Jewelry worth millions stolen from Brink’s armored truck near Los Angeles A Brink's spokeswoman said the stolen items were worth less than $10 million. (NCD)

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