CHARLOTTE — Bo Steele thought he was opening a mom-and-pop ice cream shop.
Now he’s mapping out plans for aggressive growth for The Crazy Mason Milkshake Bar, looking to crack into new markets. Those plans include Charlotte — a place Steele says he’s had his eye on since day one.
“We’ve got to be aggressively attacking markets. You’ll never get more than one chance to be first,” he says.
He’s looking to line up a franchisee for the Charlotte market. The goal is to open here as soon as possible, with a minimum of three locations.
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