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CHARLOTTE — Charlotte FC has added two new sponsors this week and revamped its beer partnerships in the lead-up to the Major League Soccer team’s season opener on Saturday.
Daimler Truck North America has been added as a founding-level sponsor, the team’s most expensive and high-profile partnerships. The club’s other founding-level corporate backers are Ally Financial Inc. and Atrium Health. Ally is the team’s top sponsor, spending an estimated $8 million annually for a rights package that includes putting the bank’s name across the front of Charlotte FC game jerseys.
Lexus this week signed on as Charlotte FC’s luxury car sponsor, also in a multiyear contract. Lexus will advertise in the stadium and the MLS team’s youth academy player jerseys will now feature Lexus’ logo.
And Charlotte FC’s partnership with Anheuser-Busch Inbev SA is changing and growing.
(WATCH BELOW: Kessler’s late goal lifts Revolution over Charlotte 1-0)
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