Belk and Conn’s will unveil a store-within-a-store model later this summer.
Plans call for a new store format to roll out in 10 to 20 Belk locations in Conn’s existing markets. Pilot locations will launch under a soon-to-be announced brand name.
Shoppers will find Conn’s home products such as furniture, electronics and appliances. The partnership also includes Conn’s white-glove, next-day delivery and in-house repair service capabilities.
Read more here.
(WATCH BELOW: Belk to close SC fulfillment center, laying off 300-plus workers)
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