CHARLOTTE, N.C.,None — WAXN-TV, Channel 64, will start a morning newscast that will air 7-9 a.m. weekdays. The newscast will start this September to coincide with the traditional start of the fall television season.
WAXN-TV already airs a 10 p.m. newscast each night. "Eyewitness News at 10" is currently the fastest-growing local newscast in the Charlotte market in the core advertising sales demographic of adults 25-54.
Like the 10 p.m. news, "Eyewitness News This Morning" will be produced and presented by staff of WSOC-TV. Viewers should expect to see the anchors, reporters and meteorologists they already know from the highly-rated "Eyewitness News Daybreak" and other WSOC-TV newscasts. Additional staffers for Channel 64's morning news will be announced at a later date.
This new newscast will deliver the fast-paced, timely information viewers have come to expect from all Eyewitness News newscasts. Up-to-date local and national news, breaking news and traffic and weather information will be a priority in the 7-9 a.m. newscast just as it is from 5-7 a.m. on "Daybreak."
"We are looking forward to expanding the Eyewitness News brand into the 7-9 a.m. time period," said Joe Pomilla, Vice President and General Manager of WAXN-TV and WSOC-TV. "Viewers already trust us for dependable morning news from 5-7 a.m., and they can expect the same high quality from us 7-9 a.m. on TV64."
About WAXN-TV WAXN-TV is an independent television station serving the Charlotte, NC television market. The market includes 22 counties, 18 in North Carolina and four in South Carolina. There are more than 1.1 million television households and 2.8 million people in the Charlotte market. WAXN-TV is the sister station of WSOC-TV, Channel 9, the ABC affiliate serving Charlotte.
About Cox Media Group WAXN-TV is part of Cox Media Group, a broadcasting, publishing and digital media subsidiary of Atlanta-based Cox Enterprises. It includes the broadcast stations of Cox Television; publishing titles of Cox Newspapers; Cox Radio; and the national advertising rep firms of Telerep, HRP, MMT Sales and Cox Cross Media.